Our team had been studying and protecting cinereous vultures in Mongolia since 2006. When ger-to-ger (home-to-home) surveys revealed harmful misconceptions about this iconic species, we worked with local conservationists to create a Vulture Ambassador Program. Ambassadors liased between herding families and Ikh Nart partners, and collected vital data on the species. This data, along with other research conducted by Denver Zoo’s avian experts, was critical to the development of our vulture conservation strategy.